Google has changed the whole Search Engine Optimization game by rolling out the post Panda and penguin 2.0 update. With all the updates “link building is dead” and “Google will swat you” talk swarming around, it’s no wonder businesses and agencies alike are partially afraid to engage in a link building strategy.
Even in a post-Penguin world it makes sense to continue to build links that can benefit your website’s ranking factors. The key is to do it in ways that appear natural and not to draw undue attention to your activities. The best way to appear natural is, of course, to be natural and engage in building links in such a way as you would do it to gain legitimate, relevant traffic and customers. Read more..