With over 350 million active users, Google+ surpassed Twitter and is coming in at second place behind Facebook. Who will come out on top? And most importantly, which network is the most beneficial to your brand?
Both networks excel when it comes to building communities and encouraging engagement, but in very different ways. Facebook is best for fostering personal relationships with friends and family. On the other hand, Google+ excels at fueling common interests and finding intellectual matches, (since its audience is very technically oriented). Google+ is all about connecting and networking with individuals you do not already know, while Facebook’s primary focus is re-connecting with the past. If your goal is to deliver information, spark discovery, and foster conversation Google+ is your go-to network, (especially for B2B purposes).
Although, Facebook’s primary user base is there to interact with existing connections, we can’t deny the success the network has had with ads. Facebook Graph Search fuels referral converts through search queries like, “Brands my friends like.” Oppositely, if attempting to reach your target audience on Google+, quality content has proven to be most successful.
While, it’s interesting to see Facebook and Google+ battle it out, it’s even more interesting to see how different the networks are. Check out The Battle of Facebook and Google+ Infographic to find out which network claims 51 percent of worldwide Internet users and which network achieves the most referral converts.