Increase Your Facebook Likes

A “Like” on your Facebook Page is not just a popularity metric. It signifies a real person showing interest in your business. They’ve opened a 24/7 communication channel with you. In short, “Likes” help you see where you’re on track with your fans and followers – and when your posts leave them cold.

According to allfacebook.com blog post, Facebook fans are twice as effective as an email list. Confused Why?

How many emails do you get in a day? 50 – 100, how much email do you exactly read? Do you ever check your SPAM folder? Do you open your Facebook daily?

There are some other Marketing Stats also available:

– 27% of total U.S. internet time is spent on social networking sites (Source: Experian)

– Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. (Source: HubSpot)

– Social media lead conversion rates are 13% higher than the average lead conversion rate. (Source: HubSpot)

– 59% of Twitter users have visited B2B tech brand sites, compared to 40% for the average internet population. (Source: Compete and Twitter)

– 25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour. (Source: American Express)

– Approximately 46% of online users count on social media when making a purchase decision. (Source: Nielsen)

Conversion Rates for Facebook and Twitter

These are what JB Chicago have found to be the conversion rates on their campaigns.

• Paid Twitter: one to three percent
• Organic Twitter: eight to nine percent
• Facebook organic: 20 to 30 percent
• Facebook ads: 18 to 20 percent

According to Venturebeat in an interview with Carolyn Penner (Twitter)  “We have seen 3 – 5% average rise in Engagement number for promoted tweets, with max as 52 percent,”

Easy ways to help you quickly grow  your Facebook “Likes”

– “Like” posts, photos and pages offsite from Facebook: Ever landed on a story and wanted to share it?  Of course you have.  Chances are you hit the “Like” or Facebook “Share” button.

– Put a “Like” button on your own website and in posts.: Add Facebook Social Plugin Box to your Blog and Website (~50% of “likes” are achieved this way).

– Create a Facebook Business page. : FB Business pages are only about your business. This is a great way to create separation between your private life and your business life.

– Advertise on Facebook to get more “likes”

– Post at the same time every day.: This will help increase engagement – and more engagement means more “Likes”.

– Share and “Like” other peoples’ blog posts.:

– Limit your posts to 3 lines or less.: Everyone is today’s world has limited time or they are busy – keep things short, sweet, and stupid.

– Conduct Contests on page: Run a competition. Everyone likes a competition. Competition can be of three types: Traditional Comment (Caption or Quiz Contests), Photo Comment Contests, Community Participation/Milestone Contests and Traditional Photo & Video Contests.

– Attract Leads With Facebook Offers: You can offers Free exclusive video, Coupon codes, etc to get more facebook Likes.

– High resolution photos:  High Quality Photos on Facebook Generate 53% More Likes Than the Average Post (Source: Hubspot)

– Include a link to your Facebook pages in your email signature

– Provide a welcome video on your Facebook landing page showing Products and Services offered, How to, etc.

Even though growing your Facebook likes is important don’t forget to continue to grow both your email subscriber list and other social media channels.Twitter followers. Different users have different social network channels of choice and you need to be everywhere. “Synergize” multiple channels don’t “Monopolise”

How have you increased your Facebook page “likes”?